Remember when it was cool in the fifth grade to wear your tweety bird pj pants to school?  Well we’ve gotten wiser in our years and taken a fashion savvy approach, classing up sweatpants with killer kicks, light knit sweaters, military canvas coats and a sweeping side braid… Margaret Qually knows whats up in Teen Vogue’s October 11′ issue, rocking our Cardiff pant!

How would you style your sweatpants?  Show us and upload a pic on Facebook.com/ElementEden… we want to see your ideas!

Shown above: the Cardiff pant from the Holiday Collection

A few good things…

1. PacSun is doing a full out legitimate job with their recently launched blog…

2. Amber, one of the lovely ladies behind the blog, is an all around amazing woman to hang with… she was all smiles and laughter at the private premier of Eden brand video

3. The Eden brand video launches to public December 1… oh the anticipation is killing us!! Mark your calendars!

Love the snap shots you got from the event Amber!  Thanks for sharing on the amazing new Pac Blog!

Check it out yourself on the new PS Blog

In a shopping mood? PacSun

Just imagine the sun beating down on your legs while you wear the Looking Back shorts, or feeling the cool breeze by the bay whilst donning the Pretty as a Picture dress. Curl up whilst reading a book in our Memory Lane top, or go to an afternoon tea party in our Hats Off Singlet and Sentimental skirt. Think doilies, and fresh flowers,  tea cups, vintage treasures and handmade creations – get INSPIRED BY X DAYDREAM LILY – just like we did.

After the success of the first collection, Daydream Lily and Element Eden have collaborated once again to bring you our second ‘ Inspired By Daydream Lily’ collection.

Liss, from Daydream Lily has been an integral part of the design process, bringing in her inspiration and thoughts to complete the truly feminine capsule collection. Dreamy, romantic, and creative with a hand-made aesthetic perfectly describes the mood of this range. Liss also lent her hand in styling the shoot to ensure her whimsical, delicate aesthetic was apparent in each image.

Within the collection are collaborative pieces with a couple of Liss’s favourite artists. Dreamer, painter, tea- drinker and self taught San Franciscan artist, Charmaine Olivia features on the ‘memory lane’ tee with her ‘Tea Pot silhouette’ print. Liss’s sister, and Element Eden advocate Bec Winell also collaborated on a piece for the collection, with her print ‘Viktoriya’ featuring on the ‘ Hats Off ‘ singlet.

The INSPIRED BY X DAYDREAM LILY collection also includes a special edition collaboration Holga Camera, which takes unique photos with a vignette edge. Liss from Daydream Lily took this camera on her recent vacation and captured the essence of her trip on film which have been included in the packaging on the box.We have long been a fan of Liss Winnel’s dreamy and inspiring blog Daydream Lily, and we are so happy to share this beautiful collection with you!

You can find the Australian collection in store now!

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Yay! So this is super exciting news… I was so delighted to hear that five of my artwork pieces, created for Element Eden, are now available as special edition t-shirts sold exclusively through Tilly’s!!

Many thanks to the wonderful people as Tillys for supporting my work as an artist and Element Eden Advocate!!

Check them out at Tillys before they run out!

Little video from Big Sur…